Starting Your Own Affiliate Marketing Program Using Tracking Software
If you’ve just started your Internet marketing business and you’re getting increasingly
alarmed about the amount of money you’re spending on advertising, especially with
high-priced keywords with pay per click, there are other options to gain Internet traffic
that was included in previous articles. Make sure to read them all! – Anyway,
another way to gain high volumes of traffic is actually starting your own affiliate
marketing program. This Internet marketing article is geared toward marketers that
sell a product, service, and even electronic items like E-Books that are looking for
other revenue streams to increase profits.
The use of affiliate marketing tracking software is a marketing strategy that allows you
to hire as many affiliates interested in joining your program in a commission basis.
Think of it as having a company that employs sales agents and paying them only when
they sell something. Most of you are familiar with this, but there are many marketers
that are new to affiliate marketing. This article is geared towards them.
Benefits of Affiliate Marketing Tracking Software
A LARGE ACTIVE MARKETING WORKFORCE
You may be a small-sized business, but designing the right affiliate marketing program
technically allows you to have as large a workforce as possible without any additional
overhead expenses. The best thing about producing your own marketing affiliate program is that probably each and every one of your affiliates are actively working in marketing
your products and services without even meeting them in person. In essence affiliate
marketers are volunteers, but if one of them makes a sale for you, you reward the
affiliate with a small percentage. An affiliate marketing tracking software ensures this.
EARN FIRST, PAY AFTER – Affiliate marketing tracking software programs do not
require you to give your affiliates base pay every week or month. Yes, of course,
you’re grateful that they’re working so hard, but you are under no obligation to pay
them for their effort. This is standard for all affiliate marketing programs. Payment is
only made when an affiliate is successful in selling whatever you are marketing. Having
affiliate marketing tracking software allows you to expand your business reach and
workforce from the comfort of your home.
INFINITE POTENTIAL FOR GROWTH – There is no limit to what affiliate marketing
tracking software programs could do for your company. It can grow beyond your
wildest expectations as long as you continue to deal professionally with your affiliates.
Be aware, however, that the growth potential of your affiliate marketing program is also
directly proportional to the quality of the product or service you are marketing.
CONTINUOUS TRAFFIC – The very first thing that having affiliate marketing software
tracking programs can contribute to you is traffic. Every time a person clicks on your
link on an affiliate website, he or she is immediately directed to your website. Visitors
may not buy anything from you at first, but you did achieve one important objective;
You made them aware your business exists! – Some companies wouldn’t ask even any
more than that!
How Do I Make my Business Work with Affiliate Marketing Tracking Software
GREAT PRODUCTS AND SERVICES ARE THE LIFELINES OF AN AFFILIATE
MARKETING PROGRAM Without unique, attractive, beneficial, and useful products
and services, there’s simply no way for your affiliate marketing program to succeed.
You have to start by giving your affiliates something incredible, unique or something
that interests them to sell.
A GROWING COMPANY – An Internet affiliate marketing program can only enjoy
long-term success if you can match this with long-term plans as well. Your products
and services you offer must evolve in response to the changing needs of your market.
If you’re satisfied with a constant rate of success that shows no signs of increasing,
don’t expect your marketing affiliates to feel the same. All affiliates expect & demand
for growth and constant change for the better. If they can’t see you offering that to
them, marketing affiliates may lose interest and may simply stop promoting for you and
switch to another affiliate marketing program.
THE RIGHT OBJECTIVE – What do you want your affiliate marketing program to
achieve for you? – If it is only attention and interest that you need, then you should
use a pay-per-lead affiliate marketing program. If it is higher sales you’re after, then
you should use a pay-per-sale affiliate marketing program. It’s that simple.
PROVIDE SUPPORT – A good affiliate marketing program succeeds because of the
cooperation and trust between the affiliate and the merchant – that’s you – They must
trust you that will be paid for their efforts. Personally, I have used different
independent affiliate marketing tracking companies before and most are fairly good,
but beware of some. Make sure it is a company that has been in business for at least 5
years and its only business is running affiliate marketing programs. I set up an affiliate
program for one of my websites 7 years ago, built up over 500 affiliates and then the
company just shut down. I could not log in to get my affiliate’s e-mail and contact
information and I lost over 500 affiliates that I built up. Boy was that a hard learning
experience. From my life lesson stated above, you could save yourself thousands of
dollars and hundreds of man-hours of work by just using a long-term reputable
company, or better yet, just buy the affiliate tracking software outright and install it on
your website. It’s a one-time payment and you own it. No monthly fees. I purchased this
affiliate marketing tracking software program 5 years ago and still use it today.