Lots of people have been asking how big is mobile marketing?
The Android platform has finally taken the lead in smartphone market share, leaving Nokia, Apple, and RIM in the dust. That’s according to analytics firm Canalys, which tracked worldwide smartphone shipments throughout 2010 and just published its numbers for the fourth quarter of the year.
Mobile marketing has just taken a dramatic turn as you can see. That a 101 million units shipped in the last quarter of 2010 compared to 53 million or so in the same period
Google greatly benefitted from its 615.1 percent growth rate, pushing it ahead of Nokia’s Symbian platform in overall shipments. That made Google’s market share for the last quarter of 2010 32.9 percent, while Nokia sat at 30.6 percent.
Apple came in third with a market share number of 16 percent (and a growth rate of 85.9 percent over Q4 2009), and RIM came in fourth place with a market share of 14.4 percent (growth rate of 36 percent over Q4 2009). Microsoft’s share dropped from 7.2 percent to 3.1 percent year on year.
Canalys attributed Google’s wild success to its vendors, especially LG, Samsung, Acer, and HTC.
Indeed, the flood of new handsets running some version of Android has done wonders to boost the platform’s numbers, though the firm warns that 2011 may be very different thanks to new devices and new agreements.
Remember this is also just 0ne quarter so your mobile marketing career has a lot of growth potential and does not look like it is slowing down.