Mobile Websites are no longer a luxury for businesses but a necessity with the huge rise in smartphone sales this year.
A plethora of smartphones and mobile devices have been dominating the production lines in the electronics industry nowadays.
These multimedia devices are not only capable of delivering high-quality multimedia content, but also can provide a mobile website with business content contents hosted on the World Wide Web.
Since these devices are kept handy by their users and the displays are considerably smaller compared to regular desktops or laptops, they are the perfect way to provide content.. Hence, mobile websites web surfing must be tailored for these typically small screens.
In conjunction with a regular website, a company must also have a mobile website that delivers the same content in a more tailored fashion to suit the limited capability of a mobile device.
Reasons to have a counterpart mobile website
Mobile advertising is a major purpose for creating mobile web pages.
Advertising companies are aware of these benefits that many are devising plans to use the portable version of the web as a platform for reaching more clients and potential customers.
In 2007 alone, the value of advertising through this medium is worth 2.2 billion dollars.
The effectiveness of the advertising campaigns on mobile websites is backed by the 10% turnout that successfully bought products through the mobile web advertisement.
Smart consumers always want the best product in terms of price and quality so crucial and immediate information is required whenever they are in the actual store. With their smartphone, they can check online and compare the deals currently at hand to those found on the web.
Constraints in mobile website design
Mobile website design elements must be as similar as possible to the full-featured counterpart for desktops.
Considering the limited speed for wireless broadband or 3G on which data is transmitted, however, elements should be optimized so as to load faster.
For instance, images can be shown in lower resolutions since these will be projected on smaller screens of mobile devices.
Other limitations like small screen size, lack of windows to multitask, and locations of page ads are huge considerations when designing a mobile website.
Development of a mobile website
Several companies offer a service to create a mobile website that should closely resemble the desktop version.
Advanced level coders are available at their disposal to do the specialized task of developing the site for portable devices.
Specialized commands are used since lightweight pages are highly preferred. These pages are usually written in Extensible Hypertext Markup Language (XHTML), a variant of the very common HTML for regular sites.
The process usually starts with the designer having to view the original site to be converted to mobile version. Of course, certain codes have to be incorporated so as to automatically switch customers to the portable mobile website whenever appropriate.
Do-it-yourself website creators nowadays based online are very well capable of automatically recreating a portable version of a certain site.
For more advanced features to be carried on, a graphical user interface is loaded in the creator to allow minor tweaks.
Of course, recreating the desktop version and going on mobile can be loaded on regular hosting. In the end, these will all be worth the investment for the almost untapped advertising market.