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E-Commerce Websites: What Makes Them Successful? (Top 10 Features)

Still, wondering what it takes to make a successful eCommerce website? You landed on the right page. For building an amazing eCommerce website you need to read the mind of your customers. What your customers are looking for, what can appeal to them etc?

It requires a lot more than mere technical skills. The first and foremost thing that you need to know is designing the website in the best way. For this, you should check out the best web design company in Jaipur, so that you know more about web designing.

In this article, we have mentioned the 10 most important features of an eCommerce website.

Read Also: How do I start an Amazon Easy Store business?

1. Fast Website Loading Time

Fast Website Loading Time

It’s disheartening to learn that if your website takes longer than three seconds to load, you may lose 50% of your visitors. As a result, you must ensure that your digital team is familiar with all the best practices for creating quick-loading websites. A slow website not only turns away potential customers but can also harm your position in Google search results.

2. Mobile-Friendly Website

Mobile-Friendly Website

60% of consumers now prefer shopping on mobile devices to doing it on desktop or laptop computers. This makes your eCommerce website’s mobile-friendliness a “should have” feature. Any device should be able to readily access your website, and responsive design should feature easily readable text that has been resized.

3. Call to Action

Call to Action

It is impossible to exaggerate how crucial clear calls-to-action (CTAs) are to an eCommerce website’s success. In order to do this, a call-to-action (CTA) should be present at least once on each page, whether it directs visitors to buy something or request additional information. Your CTAs must be direct and concise, motivate clients to take action, and make it clear where the link they will be clicking will take them.

4. Customer Reviews and Testimonials

Customer Reviews and Testimonials

Customers are wary while making purchases on eCommerce websites because there are many options available. Customers read the reviews and ratings of the products that other customers have purchased. Before placing an order, over 80% of users check the review. Customers believe user reviews to be honest and respect them as such. Sales success is a result of the product receiving favorable evaluations and reviews.

5. Secured Payment Options

Secured Payment Options

The means of payment determines the success of an eCommerce website. Including well-known payment options improves consumer satisfaction and conversion rates. A reliable online retailer should provide safe payment options including PayPal, Stripe, Apple Pay, and Braintree. Customers from all around the world are able to purchase products on e-commerce websites using a variety of payment gateways.

6. High-Quality Photos and Videos

Consumers today want to view a product from various perspectives before buying. A zoom-in feature offers a user a thorough look at the product. According to Adobe survey data, websites that take too long to load reduce customer interest in the product by 42%. Including high-quality photos increases consumer check-outs by 25%. So it is really important to use high-quality images to attract the customer.

7. Easy To Navigate

Easy To Navigate

According to a poll, the most important feature for consumers is website usability (76%). The search performance of products is enhanced by creating user-friendly e-commerce websites. Users are less likely to stick around and make purchases when they can’t find what they need on your e-commerce site. An essential component of e-commerce web design is a user-friendly navigation system. Make sure your e-commerce website has menus that are simple to use so you can rapidly switch between categories.

8. Simple Check out

70% of shopping carts are often discarded. This issue might arise in a retail setting when customers abruptly leave. Reduce cart abandonment and increase client retention with e-commerce by optimizing the checkout process. Ask the customer to provide all necessary purchase information, including their postal address, preferred method of delivery, and credit card information.

9. More products link

Displaying related products is a feature of eCommerce that is always present. Displaying products that are connected to the item a consumer is looking at is a successful upselling tactic. By improving the sales of related products, you may maximize the selling opportunity. Even if the consumer already knows what they want, it doesn’t hurt to look at a few items.

10. Contact Information

Contact Information

Chasing down a vendor to get customer support is the biggest source of annoyance for online shoppers. It’s okay to have an email contact form on your website as long as it’s not the sole way for visitors to get in touch with you. A phone number, email address, and mailing address should all be provided in a prominent location, such as the footer of each page. Include location information if your eCommerce site is a part of a larger chain with actual stores so customers may make returns and inquiries there.

Read Also: Make Money Online With E-commerce Store

Let Us Conclude:

Building a successful eCommerce website can be easy if you know the right techniques. In this article, we mentioned the top 10 must-have features that you should add while building your eCommerce website. Digital marketing agency Jaipur is here to help you if you want to create the best eCommerce website. I hope you found the article useful and that now you are confident about creating your very own eCommerce website.

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