Digital Marketing is one of the most preferred modes of marketing in today’s era, where each and every product is available for transaction in the digital mode, with online stores and popular e-commerce websites emerging as hot favorites on a daily basis, which are characterized by fierce competition with respect to who gives the best products, at the best price range, and of course, the best discounts. After all, it is the sales, special offers, and discounts that attract the attention of potential as well as long-term customers to remain hooked to the particular brand and buy more products. They prefer the online mode of shopping for clothing, perfumes, accessories, and other essential items for daily use in the long run simply because they are able to view the product and make the choice they want to from the simple comfort of their home.
Another advantage of digital marketing is that it provides much more exposure for the product your brand/company is offering at the bare minimum cost and with fewer resources used.
Google ads and Facebook ads are quite common features of digital marketing that are used to attract customers. You can even personalize your ads, however, you want to, and choose the demographics you want your ad to be shown to.
Search Engine Optimization or SEO is a term that is used in digital marketing quite frequently. So, what is it about this term that makes it so widely popular in digital marketing and outside digital marketing as well, so much so, that people inherently associate SEO with digital marketing?
Broadly, SEO refers to optimizing the content you put up on your website/web portal or any third-party website so that it ranks better on the search engine results page of any search engine that we commonly use, say Google, Firefox, Internet Explorer or Bing. Until today, Google Chrome remains the most trustworthy in terms of data encryption and assuring the greatest levels of security for your sensitive and private data.
SEO can be broadly divided into two types:
on-site or on-page SEO, and off-site or off-page SEO. Broadly, the on-site SEO can be described as the optimization of the content displayed on the webpage as well as the HTML codes written in the optimized, proper usage of different tags, for instance, alt tag, title tags, and meta tags in an effective manner.
The following are a few examples of how to implement on-site SEO:
- Include enough relevant keywords in your title tag, meta tags, and page title and if possible, the URL should be a combination of suitable keywords as well.
- Use keywords in your main content, do not forcefully insert keywords and make it look artificial-learn to use keywords organically in an authentic manner.
- Backlinking to relevant third-party websites with similar content as yours from your webpage can be done to have more visits to your website.
- Use alt tags for images, OG tags for Facebook linking, and so on.