Internet Marketing – SEO Company in India

KananApril 17, 2022

11 minutes read

Internet Marketing - SEO Company in India

Outline

internet marketing company India

Internet marketing also referred to as E-marketing, Web-marketing, Search Engine Marketing, and online marketing is an innovative way of making your business grow with the creative website design and development, advertising on the website through Pay Per Click (PPC), etc.,Innovative and dynamic website design coupled with creative Banner designing is the basic necessity for achieving tangible results from Internet marketing.

We, SEO India 4U services, have an experienced set of professionals who can provide the best web designs in India at competitive prices.

Link Strategy

Search engine algorithms give importance to the number and quality of backward links, a website has. At the same time, if your website has links with other websites that are not relevant to your content, there are chances that search engines may consider this link as Spam.

It is better not to have any links than to have these kinds of bad links. We, SEO India4U services, always interact with customers, understand the needs of the customers and work towards an efficient, effective, and accurate link building.

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In order to make a search more relevant to a user, search engines use a filter that removes the duplicate content pages from the search results, and the spam along with it. Unfortunately, good, hardworking webmasters have fallen prey to the filters imposed by the search engines that remove duplicate content. It is those webmasters who unknowingly spam the search engines when there are some things they can do to avoid being filtered out. In order for you to truly understand the concepts you can implement to avoid the duplicate content filter, you need to know how this filter works.

First, we must understand that the term “duplicate content penalty” is actually a misnomer. When we refer to penalties in search engine rankings, we are actually talking about points that are deducted from a page in order to come to an overall relevancy score. But in reality, duplicate content pages are not penalized. Rather they are simply filtered, the way you would use a sieve to remove unwanted particles. Sometimes, “good particles” are accidentally filtered out.

Knowing the difference between the filter and the penalty, you can now understand how a search engine determines what duplicate content is. There are basically four types of duplicate content that are filtered out:

Websites with Identical Pages – These pages are considered duplicates, as well as websites that are identical to another website on the Internet, are also considered to be spam. Affiliate sites with the same look and feel which contain identical content, for example, are especially vulnerable to a duplicate content filter. Another example would be a website with doorway pages. Many times, these doorways are skewed versions of landing pages. However, these landing pages are identical to other landing pages. Generally, doorway pages are intended to be used to spam the search engines in order to manipulate search engine results.

Scraped Content – Scraped content is taking content from a website and repackaging it to make it look different, but in essence, it is nothing more than a duplicate page. With the popularity of blogs on the internet and the syndication of those blogs, scraping is becoming more of a problem for search engines.

E-Commerce Product Descriptions – Many eCommerce sites out there use the manufacturer’s descriptions for the products, which hundreds or thousands of other eCommerce stores in the same competitive markets are using too. This duplicate content, while harder to spot, is still considered spam.

Distribution of Articles – If you publish an article, and it gets copied and put all over the Internet, this is good, right? Not necessarily for all the sites that feature the same article. This type of duplicate content can be tricky, because even though Yahoo and MSN determine the source of the original article and deems it most relevant in search results, other search engines like Google may not, according to some experts.

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So, how does a search engine’s duplicate content filter work? Essentially, when a search engine robot crawls a website, it reads the pages and stores the information in its database. Then, it compares its findings to other information it has in its database. Depending upon a few factors, such as the overall relevancy score of a website, it then determines which are duplicate content, and then filters out the pages or the websites that qualify as spam. Unfortunately, if your pages are not spam, but have enough similar content, they may still be regarded as spam.

There are several things you can do to avoid the duplicate content filter. First, you must be able to check your pages for duplicate content. Using our Similar Page Checker, you will be able to determine similarities between two pages and make them as unique as possible. By entering the URLs of two pages, this tool will compare those pages, and point out how they are similar so that you can make them unique.

Since you need to know which sites might have copied your site or pages, you will need some help. We recommend using a tool that searches for copies of your page on the Internet: www.copyscape.com. Here, you can put in your web page URL to find replicas of your page on the Internet. This can help you create unique content, or even address the issue of someone “borrowing” your content without your permission.

Let’s look at the issue regarding some search engines possibly not considering the source of the original content from distributed articles. Remember, some search engines, like Google, use link popularity to determine the most relevant results. Continue to build your link popularity, while using tools like Copyscape to find how many other sites have the same article, and if allowed by the author, you may be able to alter the article to make the content unique.

If you use distributed articles for your content, consider how relevant the article is to your overall web page and then to the site as a whole. Sometimes, simply adding your own commentary to the articles can be enough to avoid the duplicate content filter; the Similar Page Checker could help you make your content unique. Further, the more relevant articles you can add to compliment the first article, the better. Search engines look at the entire web page and its relationship to the whole site, so as long as you aren’t exactly copying someone’s pages, you should be fine.

If you have an eCommerce site, you should write original descriptions for your products. This can be hard to do if you have many products, but it really is necessary if you wish to avoid the duplicate content filter. Here’s another example of why using the Similar Page Checker is a great idea. It can tell you how you can change your descriptions so as to have unique and original content for your site. This also works well for scraped content also. Many scraped content sites offer news. With the Similar Page Checker, you can easily determine where the news content is similar, and then change it to make it unique.

Do not rely on an affiliate site that is identical to other sites or create identical doorway pages. These types of behaviors are not only filtered out immediately as spam, but there is generally no comparison of the page to the site as a whole if another site or page is found to duplicate, and gets your entire site in trouble.

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The duplicate content filter is sometimes hard on sites that don’t intend to spam the search engines. But it is ultimately up to you to help the search engines determine that your site is as unique as possible. By using the tools in this article to eliminate as much duplicate content as you can, you’ll help keep your site original and fresh.

How to improve your web presence?

If you’re launching a new site or new content, write an introduction and submit it to social bookmarking sites like Digg, Reddit, and Netscape. See 23 Top Social Bookmarking sites for more great places to submit your content. SEO India
Create a Yahoo Group in the niche your site sits.
Create a MySpace account and use it to publicize your site.
Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.
Create a Technorati account and “claim” your blog.
Submit your site to free, search engine-friendly directories. An excellent list can be found at Info Vilesilencer.
Conduct a survey. This is an excellent way to generate offline publicity.
Place a free ad for your company on Gumtree.
Syndicate your site’s content by using RSS feeds.
Submit your RSS feeds to aggregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint
Write an article related to your site and submit it to article sites.
Sign up to StumbleUpon and get your friends to Stumble your site.
Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.
Add a link to your site in the signature of any forums you post on.
Tell your friends about your site. It’s free advertising init.
Speel cheek ur site. Nothing appears more amateur than a site with typos or spelling mistakes.
Test your site and make sure it appears correctly in all major browsers.
Buy enough hosting. No one likes a slow site.
Don’t worry about PageRank – worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
Offer something for free. Free is good. People tell their friends about free stuff.
Tell your neighbors, you never know what contacts they might have.
Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo, etc all complement email, phone, and a real address.
Advertise your site on Craigslist. It’s free, relevant, and localized.
Do NOT use frames.
Submit your site to DMOZ.org. It may take time, but it’s worth it.
Create an XML sitemap of your site and submit it to Google.
Get a custom t-shirt made with your website URL on it, and wear it often.
Ask a large-breasted lady to wear one too.
Sign up with an affiliate program to sell your product, or if you’re a publisher, make some cash!
On your Contact Page ask people if they mind receiving your newsletter.
Send out a newsletter!
Go to a free seminar for Website owners. You might learn something.
Find quality and relevant blogs and leave a comment (with a link back to your site of course).
Don’t pay people to submit your site to search engines. It’s a waste of money.
YouTube and Google Video are excellent portals on which to launch a viral campaign.
Giving away an eBook is an excellent way to generate word-of-mouth about your site.
Sponsor a WordPress theme or a phpListDirectory template.
If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!
Avoid proprietary technologies like Java and Active X.
Put downloadable content on your site, but make sure it’s not manufacturer specific – so mp3 rather than WMA.
Learn about CSS. It’s the new HTML.
Contribute to related subject areas on Wikipedia.
Ask bloggers and other Web site owners to review your site and/or products.
Have user-friendly page names
If you must have a Flash homepage, make sure you have a “Skip Intro” link.
Tell your local rag about your site. These newspapers are desperate for stories and you may well even get a picture of your ugly mug published.
Become a leading authority on your chosen subject.
Donate money to a charity and most will place a link on their site back to you.
Abide by W3C standards – it will help your site in the long term.
Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
Publicize your site on related forums – but don’t spam!
Ask bloggers to write about your site or product – in return for a link of course.
Offer a competition related to something in the news – so football around the time of the World Cup, etc.
Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
Include a Feedburner button on your site so people can easily subscribe to your feed.
If you use PPC then create a landing page for each of your AdWords – it’ll boost your conversations no end.
Appear on Dragon’s Den.
Create a Press section on your site where can you store all your press releases, logos, and banners.

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Add a link to your site from within your eBay profile.
Ask your friends to give you honest feedback on your site.
The best way to find someone to do any kind of work on your site is through personal recommendation.
Gain exposure by submitting photos and pictures to Flikr.
Share your banners on banner exchange sites.
Boost your search engine rankings with v7n Directory
Make sure it’s easy for your users to subscribe to your RSS feed.
Create a “lense” for your site on Squidoo
Ask friends, colleagues, and associates to “Favourite” your blog on Technorati.
You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
Respond to your customer’s emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgment of their contact with you.
Get a professional Copywriter to give your site a once-over. If you are on a tight budget, limit to just the homepage.
Make a list, of “Top 10″s work well. Update it regularly to give your visitors a reason to return.
What did you learn today? Tell other people and they might learn something too.
Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
Deep-link directories are an excellent way to promote the inner pages of your site.
Meta tags might carry less weight than previously, but you should still have them on every page.
Ask your Gran for feedback on your site. Never ignore the silver surfers.
Include a “Add to your Technorati favorites” button on your site.
Google Analytics is free and will tell you all you need to know about who’s visiting your site.
Search engines will find you. Don’t pay money for your site to be “submitted”.
Don’t be afraid to link to other sites, especially if they are relevant and highly respected sites.
Keep It Simple Stupid: use CSS to control layout, style, and colors and use HTML text rather than graphics to represent text.
Validate your HTML and CSS. It’ll help ensure your site displays well in all browsers.
Small pages sizes and optimized graphics will give your site a snappy feel and won’t require users to wait around for it to load.
If you plan to submit your site to lots of directory or article sites – create an email, especially for this. Delete it when you’re finished to avoid spam.
“Link baiting” means writing some killer content that people will want to link to. Like a “101 Tips to Improve Your Web Presence” list!
If your chosen field is technology related then write a “whitepaper”. That’s a posh name for an article.
Google receives roughly 50% of all search requests, Yahoo 25%, and MSN just 10%. That’s a good rule of thumb as to how much emphasis to put on each.
Make sure you have a robots.txt file at the root of your Web site. You can use this to control search engines, but if nothing else it’ll reduce the number of 404 errors in your Weblogs.
Free online games, a forum, or chatrooms will give your users a reason to come back to your site.
Ebooks with re-seller rights make an excellent “free gift” for your site.
Upload your product feed to Froogle. It’s FREE!
This is an excellent list of Top 25 Social Bookmarking Sites
Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
PageRank is vanity, ranking is sanity.
Yahoo is catching up with Google with an excellent set of webmaster tools called Site Explorer.
Don’t buy traffic. It’s un-targeted and won’t convert.
Pay Per Click advertising gets you fast results – and if it’s handled well can be very profitable.
Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
And that’s it!